Register for Book Buyers Bonus & Free Resources
Register for Book Buyers Bonus & Free Resources
Marketing Hotels & Tourism Online
Marketing Hotels & Tourism Online
HOTEL WEBSITE STRATEGIES
HOTEL WEBSITE STRATEGIES
Website Marketing & Messaging Strategies
Website Marketing & Messaging Strategies
Tools & strategies to capture, engage and convert
Tools & strategies to capture, engage and convert
Video marketing techniques that work
Video marketing techniques that work
learn why you need videos and how to get them done at a rate you can afford. How to create and market video to get traffic and show and tell your difference
learn why you need videos and how to get them done at a rate you can afford. How to create and market video to get traffic and show and tell your difference
About the Author
About the Author
Neuroscience triggers and hot buttons that grab attention
Neuroscience triggers and hot buttons that grab attention
Understand the psychology of getting attention and inspiring the right people who will love what you offer
Understand the psychology of getting attention and inspiring the right people who will love what you offer
Mobile mastery - Latest Mobile Design Strategies
Mobile mastery - Latest Mobile Design Strategies
Mobile has changed the travellers journey. Find out why and what you need to do to make mobile work for you.
Mobile has changed the travellers journey. Find out why and what you need to do to make mobile work for you.
Reviews Mastery - Latest trends in reputation marketing
Reviews Mastery - Latest trends in reputation marketing
Put your reviews on steroids with animated videos. We look at tools to help build, market and manage your reputation and take control of your Brand
Put your reviews on steroids with animated videos. We look at tools to help build, market and manage your reputation and take control of your Brand
Discover the latest proven strategies and techniques in building a compelling message to stand out from the crowd and inspire your ideal guests
Discover the latest proven strategies and techniques in building a compelling message to stand out from the crowd and inspire your ideal guests
WEBSITE
WEBSITE
DIGITAL MEDIA
DIGITAL MEDIA
TECHNOLOGY
TECHNOLOGY
© Ian R Clayton - All rights reserved.
© Ian R Clayton - All rights reserved.
Book 1 of 3 Book Series in Paperback and Kindle
Book 1 of 3 Book Series in Paperback and Kindle
Inspire website visitor to book direct
Inspire website visitor to book direct
Simple tactics to engage visitors and get them to book your hotel. How to encourage more direct bookings and be seen as a destination authority
Simple tactics to engage visitors and get them to book your hotel. How to encourage more direct bookings and be seen as a destination authority
A Powerful Easy to Read Guide for Hotel Owners
Managers, Marketers & Tourism Professionals
A Powerful Easy to Read Guide for Hotel Owners
Managers, Marketers & Tourism Professionals
#1 Bestselling Author. Featured in NY Times for innovation in social marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com.
Ian R Clayton is the CEO of AXSES Inc., developers of the first Facebook Booking Engine for small independent hotels and creators of the Tourism Encyclopedia for the Caribbean island of Barbados.
AXSES has pioneered visual bookings and has implement leading technology in personalisation and behaviour-responsive systems in its flagship tourism destination sites. Its Latest Innovation is PersonaHolidays.com the first truly Personal Recommendation Engine that is fascinating travelers.
#1 Bestselling Author. Featured in NY Times for innovation in social marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com.
Ian R Clayton is the CEO of AXSES Inc., developers of the first Facebook Booking Engine for small independent hotels and creators of the Tourism Encyclopedia for the Caribbean island of Barbados.
AXSES has pioneered visual bookings and has implement leading technology in personalisation and behaviour-responsive systems in its flagship tourism destination sites. Its Latest Innovation is PersonaHolidays.com the first truly Personal Recommendation Engine that is fascinating travelers.
- Membership Site Access
- Mobile checklist of tools and strategies you need to excel.
- Power Marketing Secrets and fatal errors that most people make.
- Tourism video Tutorials
- Review Video for qualified buyers Animated video with professional spokesperson of a 5 star review for your hotel or tourism service.
- Gain instant credibility - add to your website to engage and convert more leads >>>
- Membership Site Access
- Mobile checklist of tools and strategies you need to excel.
- Power Marketing Secrets and fatal errors that most people make.
- Tourism video Tutorials
- Review Video for qualified buyers Animated video with professional spokesperson of a 5 star review for your hotel or tourism service.
- Gain instant credibility - add to your website to engage and convert more leads >>>
WEBSITE MARKETING STRATEGIES BOOK
first of the series
WEBSITE MARKETING STRATEGIES BOOK
first of the series
Helping Hotels and Tourism Owners and Professionals Build Lasting Brands and Balance Direct Bookings with Distribution and Online Travel Agents.
EasyAsApplePieBooks.com
Helping Hotels and Tourism Owners and Professionals Build Lasting Brands and Balance Direct Bookings with Distribution and Online Travel Agents.
EasyAsApplePieBooks.com
1. Introduction
2. Travel Marketing Then and Now
3. Your Tourism Marketing Plan
4. The Keys to Traffic
5. Perfect Your Presence
6. Web Strategy Process
7. Site Navigation & linking
8. Blogging for Travel
9. Build & Market 5-Star Reviews - Put TripAdvisor on Steroids
10. Hot Buttons & Videos -Neuroscience of Sales Triggers
11. Be Mobile Friendly
1. Introduction
2. Travel Marketing Then and Now
3. Your Tourism Marketing Plan
4. The Keys to Traffic
5. Perfect Your Presence
6. Web Strategy Process
7. Site Navigation & linking
8. Blogging for Travel
9. Build & Market 5-Star Reviews - Put TripAdvisor on Steroids
10. Hot Buttons & Videos -Neuroscience of Sales Triggers
11. Be Mobile Friendly
Build your Digital Network and Reputation. Get Found and Get Booked
1.Building Your Footprint
2. What, Where, When
3. Getting On The Map
4. Optimize Your Mobile Marketing
5. Building Your Social Network
6. The Travel Sales Funnel
7. Staying On Top
8. Your Guide To The Future
Build your Digital Network and Reputation. Get Found and Get Booked
1.Building Your Footprint
2. What, Where, When
3. Getting On The Map
4. Optimize Your Mobile Marketing
5. Building Your Social Network
6. The Travel Sales Funnel
7. Staying On Top
8. Your Guide To The Future
Prevent the OTAS from Eating your Apples
1. Are OTAS Eating Your Apples
2. Get more Direct bookings
3. Getting the Most out of emails
4. Protecting Your Brand
5. Prefect the Sales funnel
6. Big Data & Personalization
7. Behavior Responsive Systems
8. Putting it all together
9. The future is NOW
Prevent the OTAS from Eating your Apples
1. Are OTAS Eating Your Apples
2. Get more Direct bookings
3. Getting the Most out of emails
4. Protecting Your Brand
5. Prefect the Sales funnel
6. Big Data & Personalization
7. Behavior Responsive Systems
8. Putting it all together
9. The future is NOW
Praise for the book "Website"
Praise for the book "Website"
“Ians' book, WEBSITE, is easy and fun to read and is packed with useful information.
It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around.
I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success.”
“Ians' book, WEBSITE, is easy and fun to read and is packed with useful information.
It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around.
I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success.”
Margaux Daher
Owner/Manager, Poinsettia Villa Resort
Margaux Daher
Owner/Manager, Poinsettia Villa Resort
“Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.
Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around. ”
“Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.
Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around. ”
Mike Koenigs
CEO, MIXIV
Mike Koenigs
CEO, MIXIV
FREE Gifts for Book Buyers
FREE Gifts for Book Buyers
Get Your Book Buyers Bonuses
Get Your Book Buyers Bonuses
Insights and Tips
Insights and Tips
Get Buyers Bonus!
Get Buyers Bonus!
Get Buyers Bonus!
Get Buyers Bonus!
Get Buyers Bonus!
Get Buyers Bonus!
available in print and digital
available in print and digital
Make your website engage, convert and get more bookings
Make your website engage, convert and get more bookings
I bought the Kindle version. Most business books of this type share a few nuggets of general information that can be easily found with an internet search. But for the price, I still consider it worth it that an author takes the time to consolidate knowledge. However, this book is much more useful than most of its type.
It's like hiring a private business consultant. The author shares their experience and offers tips that he's used in his own business. For example, he advises becoming an expert in your niche. Then goes on to offer branding and SEO strategies.
If you follow this plan step-by-step, you'll become a profitable business. Amazon Verified Purchaser: Fastalaskan
I bought the Kindle version. Most business books of this type share a few nuggets of general information that can be easily found with an internet search. But for the price, I still consider it worth it that an author takes the time to consolidate knowledge. However, this book is much more useful than most of its type.
It's like hiring a private business consultant. The author shares their experience and offers tips that he's used in his own business. For example, he advises becoming an expert in your niche. Then goes on to offer branding and SEO strategies.
If you follow this plan step-by-step, you'll become a profitable business. Amazon Verified Purchaser: Fastalaskan
Five Star Book Review
Five Star Book Review
20 years of wisdom by best selling author featured in New York Times
20 years of wisdom by best selling author featured in New York Times