Get Digital Media

Book2 of Series

Get Digital Media

Book2 of Series

Marketing Hotels & Tourism Online

TECHNOLOGY

Bonus resources will help you build a winning Media strategy >>>

Hotel Marketing Technology

Technology & Automation - Make your content count with smart structured links and smart syndication

MataSearch, Booking, OTAs and Channel Management

The real benefits of Metasearch for hotels. Tradeoffs of channel management, booking systems and distribution.

About the Author

Are OTAs eating your Apples. How to take control of your brand, get more direct bookings and enhance your distribution

Mastering mobiles instant messaging and email in the age of chatbot and automation

Approximately 4 billion people will be suing messaging apps this year: What you need to mow to effectively engage with the new communications platform

Sales funnel technology and tactics for hotel marketing

All about lead magnets, landing pages and incentives strategies for lead processing, nurturing and conversion.

WEBSITE

DIGITAL MEDIA

TECHNOLOGY

How Artificial Intelligence and personalizing can help your hotel marketing and drive bookings

For Hotel Owners, Managers, Marketers

& Tourism Professionals

For Hotel Owners, Managers, Marketers

& Tourism Professionals

#1 Bestselling Author. Featured in NY Times for innovation in social marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com.

Ian R Clayton is the CEO of AXSES Inc., developers of the first Facebook Booking Engine for small independent hotels and creators of the Tourism Encyclopedia for the Caribbean island of Barbados.

AXSES has pioneered visual bookings and has implement leading technology in personalisation and behaviour-responsive systems in its flagship tourism destination sites. Its Latest Innovation is PersonaHolidays.com the first truly Personal Recommendation Engine that is fascinating travelers.

#1 Bestselling Author. Featured in NY Times for innovation in social marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com.

Ian R Clayton is the CEO of AXSES Inc., developers of the first Facebook Booking Engine for small independent hotels and creators of the Tourism Encyclopedia for the Caribbean island of Barbados.

Membership Site Access

Mobile checklist of tools and strategies you need to excel.

Power Marketing Secrets and fatal errors that most people make.

Tourism video Tutorials

YouTube Video Strategies

Website Strategy Checklist

Web Strategy Process

Membership Site Access

Mobile checklist of tools and strategies you need to excel.

Power Marketing Secrets and fatal errors that most people make.

Tourism video Tutorials

YouTube Video Strategies

Website Strategy Checklist

Web Strategy Process

DIGITAL MEDIA TECHNOLOGY

Book #3 of the series

DIGITAL MEDIA TECHNOLOGY

Book #3 of the series

Helping Hotels and Tourism Owners and Professionals Build Lasting Brands and Balance Direct Bookings with Distribution and Online Travel Agents.

EasyAsApplePieBooks.com

Helping Hotels and Tourism Owners and Professionals Build Lasting Brands and Balance Direct Bookings with Distribution and Online Travel Agents.

EasyAsApplePieBooks.com

1. Introduction

2. Travel Marketing Then and Now

3. Your Tourism Marketing Plan

4. The Keys to Traffic

5. Perfect Your Presence

6. Web Strategy Process

7. Site Navigation & linking

8. Blogging for Travel

9. Build & Market 5-Star Reviews - Put TripAdvisor on Steroids

10. Hot Buttons & Videos -Neuroscience of Sales Triggers

11. Be Mobile Friendly

1. Introduction

2. Travel Marketing Then and Now

3. Your Tourism Marketing Plan

4. The Keys to Traffic

5. Perfect Your Presence

6. Web Strategy Process

7. Site Navigation & linking

8. Blogging for Travel

9. Build & Market 5-Star Reviews - Put TripAdvisor on Steroids

10. Hot Buttons & Videos -Neuroscience of Sales Triggers

11. Be Mobile Friendly

Build your Digital Network and Reputation. Get Found and Get Booked

1. Building Your Footprint

2. Content Marketing

3. What, Where, When

4. Getting On The Map

4. Optimize Your Mobile Marketing

5. Social Network Strategies

6. The Travel Sales Funnel

7. Reputation Marketing

8. Staying On Top

Build your Digital Network and Reputation. Get Found and Get Booked

1. Building Your Footprint

2. Content Marketing

3. What, Where, When

4. Getting On The Map

4. Optimize Your Mobile Marketing

5. Social Network Strategies

6. The Travel Sales Funnel

7. Reputation Marketing

8. Staying On Top

Prevent the OTAS from Eating your Apples

1. Are OTAS Eating Your Apples

2. Get more Direct bookings

3. Getting the Most out of emails

4. Protecting Your Brand

5. Prefect the Sales funnel

6. Big Data & Personalization

7. Artificial Intelligence &

Behavior Responsive Systems

8. Putting it all together

9. The future is NOW

Prevent the OTAS from Eating your Apples

1. Are OTAS Eating Your Apples

2. Get more Direct bookings

3. Getting the Most out of emails

4. Protecting Your Brand

5. Prefect the Sales funnel

6. Big Data & Personalization

7. Artificial Intelligence &

Behavior Responsive Systems

8. Putting it all together

9. The future is NOW

FREE Gifts for Book Buyers

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Insights and Tips For Marketing Technology Mastery

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available in print and digital

Tools, technique and automation to get more direct bookings, enhanced distribution, optimized your brand marketing and advertising

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hotel marketing technology to build brand authority,

control distribution and convert bookings

hotel marketing technology to build brand authority,

control distribution and convert bookings

MarketingHotelsTourismOnline.com

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MarketingHotelsTourismOnline.com/technology

Praise for Marketing Hotels & Tourism online

“Ians' book is easy and fun to read and is packed with useful information.

It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around.

I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success.”

“Ians' book is easy and fun to read and is packed with useful information.

I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success.”

Margaux Daher

Owner/Manager, Poinsettia Villa Resort

Margaux Daher

Owner/Manager, Poinsettia Villa Resort

“Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.

Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around. ”

Mike Koenigs

CEO, MIXIV

Mike Koenigs

CEO, MIXIV

Digital Mediia was a pleasant read for me as the writing standard was so good. With such rich content, no doubt it will be extremely valuable to readers in the industry.

Angie Bruce - Editor, Scally

Marketing Hotel Tourism Book Series 1,2,3