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Book2 of  Series  

Get Digital Media 

Book2 of  Series  

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Register for Book Buyers Bonus & Free Resources

Marketing Hotels & Tourism Online

Marketing Hotels & Tourism Online

TECHNOLOGY

TECHNOLOGY

Bonus resources will help you build a winning Media strategy >>>

Bonus resources will help you build a winning Media strategy >>>

 Hotel Marketing Technology 

 Hotel Marketing Technology 

Technology & Automation - Make your content count with smart structured links and smart syndication

Technology & Automation - Make your content count with smart structured links and smart syndication

MataSearch, Booking, OTAs and Channel Management

MataSearch, Booking, OTAs and Channel Management

The real benefits of Metasearch for hotels. Tradeoffs of channel management, booking systems and distribution.  

The real benefits of Metasearch for hotels. Tradeoffs of channel management, booking systems and distribution.  

About the Author

About the Author

Register for Book Buyers Bonus & Resources

Register for Book Buyers Bonus & Resources

Are OTAs eating your Apples. How to take control of your brand, get more direct bookings and enhance your distribution

Are OTAs eating your Apples. How to take control of your brand, get more direct bookings and enhance your distribution

Mastering mobiles instant messaging and email in the age of chatbot and automation

Mastering mobiles instant messaging and email in the age of chatbot and automation

Approximately 4 billion people will be suing messaging apps this year: What you need to mow to  effectively engage with the new communications platform

Approximately 4 billion people will be suing messaging apps this year: What you need to mow to  effectively engage with the new communications platform

Sales funnel technology and tactics for hotel marketing

Sales funnel technology and tactics for hotel marketing

All about lead magnets, landing pages and incentives strategies for lead processing, nurturing and conversion.  

All about lead magnets, landing pages and incentives strategies for lead processing, nurturing and conversion.  

WEBSITE

WEBSITE

DIGITAL MEDIA 

DIGITAL MEDIA 

TECHNOLOGY

TECHNOLOGY

© Ian R Clayton -  All rights reserved.

© Ian R Clayton -  All rights reserved.

For Hotel Owners, Managers, Marketers 

& Tourism Professionals

For Hotel Owners, Managers, Marketers 

& Tourism Professionals

#1  Bestselling Author.  Featured in NY Times for innovation in social  marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com. 

Ian  R Clayton is  the CEO of AXSES Inc., developers of the first Facebook Booking Engine  for small independent hotels and creators of the Tourism Encyclopedia  for the Caribbean island of Barbados.

AXSES has pioneered visual  bookings and has implement leading technology in personalisation and  behaviour-responsive systems in its flagship tourism destination sites.  Its Latest Innovation is PersonaHolidays.com the  first truly Personal  Recommendation Engine that is fascinating travelers.   

#1  Bestselling Author.  Featured in NY Times for innovation in social  marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com. 

Ian  R Clayton is  the CEO of AXSES Inc., developers of the first Facebook Booking Engine  for small independent hotels and creators of the Tourism Encyclopedia  for the Caribbean island of Barbados.

AXSES has pioneered visual  bookings and has implement leading technology in personalisation and  behaviour-responsive systems in its flagship tourism destination sites.  Its Latest Innovation is PersonaHolidays.com the  first truly Personal  Recommendation Engine that is fascinating travelers.   

  • Membership Site Access
  • Mobile checklist of tools and strategies you need to excel. 
  • Power Marketing Secrets and fatal errors that most people make. 
  • Tourism video Tutorials
  •  YouTube Video Strategies 
  • Website Strategy Checklist
  • Web Strategy Process

  • Membership Site Access
  • Mobile checklist of tools and strategies you need to excel. 
  • Power Marketing Secrets and fatal errors that most people make. 
  • Tourism video Tutorials
  •  YouTube Video Strategies 
  • Website Strategy Checklist
  • Web Strategy Process

DIGITAL MEDIA TECHNOLOGY 

Book #3 of the series

DIGITAL MEDIA TECHNOLOGY 

Book #3 of the series

Helping  Hotels and Tourism Owners and Professionals Build Lasting Brands and  Balance Direct Bookings with Distribution and  Online Travel Agents.   

EasyAsApplePieBooks.com

Helping  Hotels and Tourism Owners and Professionals Build Lasting Brands and  Balance Direct Bookings with Distribution and  Online Travel Agents.   

EasyAsApplePieBooks.com

1.  Introduction 

2. Travel Marketing Then and Now 

3. Your Tourism Marketing Plan 

4. The Keys to Traffic 

5. Perfect Your Presence 

6. Web Strategy Process 

7. Site Navigation & linking 

8. Blogging for Travel 

9. Build & Market 5-Star Reviews -      Put TripAdvisor on Steroids 

10. Hot Buttons & Videos -Neuroscience of Sales Triggers 

11. Be Mobile Friendly

1.  Introduction 

2. Travel Marketing Then and Now 

3. Your Tourism Marketing Plan 

4. The Keys to Traffic 

5. Perfect Your Presence 

6. Web Strategy Process 

7. Site Navigation & linking 

8. Blogging for Travel 

9. Build & Market 5-Star Reviews -      Put TripAdvisor on Steroids 

10. Hot Buttons & Videos -Neuroscience of Sales Triggers 

11. Be Mobile Friendly

Build  your Digital Network and Reputation. Get Found and Get Booked

1. Building Your Footprint 

2. Content Marketing

3. What, Where, When 

4. Getting On The Map 

4. Optimize Your Mobile Marketing 

5. Social Network Strategies

6. The Travel Sales Funnel 

7. Reputation Marketing

8. Staying On Top 

Build  your Digital Network and Reputation. Get Found and Get Booked

1. Building Your Footprint 

2. Content Marketing

3. What, Where, When 

4. Getting On The Map 

4. Optimize Your Mobile Marketing 

5. Social Network Strategies

6. The Travel Sales Funnel 

7. Reputation Marketing

8. Staying On Top 

Prevent  the OTAS from Eating your Apples

1. Are OTAS Eating Your Apples

2. Get more Direct bookings 

3. Getting the Most out of emails

4. Protecting Your Brand 

5. Prefect the Sales funnel 

6. Big Data & Personalization 

7. Artificial Intelligence &

  Behavior Responsive Systems 

8. Putting it all together 

9. The future is NOW 

Prevent  the OTAS from Eating your Apples

1. Are OTAS Eating Your Apples

2. Get more Direct bookings 

3. Getting the Most out of emails

4. Protecting Your Brand 

5. Prefect the Sales funnel 

6. Big Data & Personalization 

7. Artificial Intelligence &

  Behavior Responsive Systems 

8. Putting it all together 

9. The future is NOW 

FREE Gifts for Book Buyers

FREE Gifts for Book Buyers

Get Your Book Buyers Bonuses

Get Your Book Buyers Bonuses

Insights and Tips For Marketing Technology Mastery

Insights and Tips For Marketing Technology Mastery

Register to Get Book 3 for $1 US 

Register to Get Book 3 for $1 US 

Get Buyers Bonus!

Get Buyers Bonus!

Get Buyers Bonus!

Get Buyers Bonus!

Get Buyers Bonus!

Get Buyers Bonus!

available in print and digital

available in print and digital

Tools, technique and automation to get more direct bookings, enhanced distribution, optimized your brand marketing and advertising

Tools, technique and automation to get more direct bookings, enhanced distribution, optimized your brand marketing and advertising

    Book 1 Bonuses 

    Book 1 Bonuses 

    + Get book 1 for just $1.00

    + Get book 1 for just $1.00

$0.99US

$0.99US

Publishing Soon! Register to be alerted when its published! Get the one day launch special & bonuses.  

Publishing Soon! Register to be alerted when its published! Get the one day launch special & bonuses.  

Register for Pre-Launch  Special  $6.99US 

Register for Pre-Launch  Special  $6.99US 

hotel marketing technology to build brand authority, 

control distribution and convert bookings 

hotel marketing technology to build brand authority, 

control distribution and convert bookings 

 Praise for Marketing Hotels & Tourism online

 Praise for Marketing Hotels & Tourism online

“Ians' book is easy and fun to read and is packed with useful information. 

It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around. 

I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success. 

“Ians' book is easy and fun to read and is packed with useful information. 

It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around. 

I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success. 

 Margaux Daher 

Owner/Manager, Poinsettia Villa Resort

 Margaux Daher 

Owner/Manager, Poinsettia Villa Resort

Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.  

Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around.  

Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.  

Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around.  

 Mike Koenigs 

CEO, MIXIV

 Mike Koenigs 

CEO, MIXIV

Digital Mediia was a pleasant read for me as the writing standard was so good.  With such rich content, no doubt it will be extremely valuable to  readers in the industry.                                

Digital Mediia was a pleasant read for me as the writing standard was so good.  With such rich content, no doubt it will be extremely valuable to  readers in the industry.                                

    Angie Bruce - Editor, Scally

    Angie Bruce - Editor, Scally