Marketing Hotels & Tourism 

Online

Marketing Hotels & Tourism 

Online

Hotel Website Strategies

Hotel Website Strategies

Bonus resources will help you build a winning WEBSITE strategy >>>

Bonus resources will help you build a winning WEBSITE strategy >>>

Latest Website Marketing & Messaging Strategies

Latest Website Marketing & Messaging Strategies

Tools & strategies to capture, engage and convert

Tools & strategies to capture, engage and convert

Video marketing techniques that work

Video marketing techniques that work

learn why you need videos and how to get them done at a rate you can afford. How to create and market video to get traffic and show and tell your difference

learn why you need videos and how to get them done at a rate you can afford. How to create and market video to get traffic and show and tell your difference

About the Author

About the Author

Register for Book Buyers Bonus & Free Resources

Register for Book Buyers Bonus & Free Resources

Register for Book Buyers Bonus & Free Resources

Register for Book Buyers Bonus & Free Resources

Neuroscience triggers and hot buttons that grab attention

Neuroscience triggers and hot buttons that grab attention

Understand the psychology of getting attention and inspiring the right people who will love what you offer

Understand the psychology of getting attention and inspiring the right people who will love what you offer

Mobile mastery - Latest Mobile Design Strategies

Mobile mastery - Latest Mobile Design Strategies

Mobile has changed the travellers journey. Find out why and what you need to do to make mobile work for you.

Mobile has changed the travellers journey. Find out why and what you need to do to make mobile work for you.

Reviews  Mastery - Latest trends in reputation marketing

Reviews  Mastery - Latest trends in reputation marketing

Put your reviews on steroids with animated videos. We look at tools to help build, market and manage your reputation and take control of your Brand

Put your reviews on steroids with animated videos. We look at tools to help build, market and manage your reputation and take control of your Brand

Discover the latest proven strategies and techniques in building a compelling message to stand out from the crowd and inspire your ideal guests

Discover the latest proven strategies and techniques in building a compelling message to stand out from the crowd and inspire your ideal guests

WEBSITE

WEBSITE

DIGITAL MEDIA 

DIGITAL MEDIA 

TECHNOLOGY

TECHNOLOGY

© Ian R Clayton -  All rights reserved.

© Ian R Clayton -  All rights reserved.

Book1 of 3 Book Series in Paperback and Kindle

Book1 of 3 Book Series in Paperback and Kindle

Inspire website visitor to book  direct

Inspire website visitor to book  direct

Simple tactics to engage visitors and get them to book your hotel. How  to encourage more direct bookings and be seen as a destination  authority

Simple tactics to engage visitors and get them to book your hotel. How  to encourage more direct bookings and be seen as a destination  authority

A Powerful Easy to Read Guide for Hotel Owners

Managers, Marketers & Tourism Professionals

A Powerful Easy to Read Guide for Hotel Owners

Managers, Marketers & Tourism Professionals

#1  Bestselling Author.  Featured in NY Times for innovation in social  marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com. 

Ian  R Clayton is  the CEO of AXSES Inc., developers of the first Facebook Booking Engine  for small independent hotels and creators of the Tourism Encyclopedia  for the Caribbean island of Barbados.

AXSES has pioneered visual  bookings and has implement leading technology in personalisation and  behaviour-responsive systems in its flagship tourism destination sites.  Its Latest Innovation is PersonaHolidays.com the  first truly Personal  Recommendation Engine that is fascinating travelers.   

#1  Bestselling Author.  Featured in NY Times for innovation in social  marketing. Founder of AXSES AllCast Productions, PersonaHolidays, HolidayHotelReviews.biz & FascinatingTravelers.com. 

Ian  R Clayton is  the CEO of AXSES Inc., developers of the first Facebook Booking Engine  for small independent hotels and creators of the Tourism Encyclopedia  for the Caribbean island of Barbados.

AXSES has pioneered visual  bookings and has implement leading technology in personalisation and  behaviour-responsive systems in its flagship tourism destination sites.  Its Latest Innovation is PersonaHolidays.com the  first truly Personal  Recommendation Engine that is fascinating travelers.   

  • Membership Site Access
  • Mobile checklist of tools and strategies you need to excel. 
  • Power Marketing Secrets and fatal errors that most people make. 
  • Tourism video Tutorials
  • Review Video for qualified buyers Animated video with professional spokesperson of a 5  star review for your hotel or tourism service. 
  • Gain instant credibility  - add to your website to engage and convert more leads >>>

  • Membership Site Access
  • Mobile checklist of tools and strategies you need to excel. 
  • Power Marketing Secrets and fatal errors that most people make. 
  • Tourism video Tutorials
  • Review Video for qualified buyers Animated video with professional spokesperson of a 5  star review for your hotel or tourism service. 
  • Gain instant credibility  - add to your website to engage and convert more leads >>>

WEBSITE  MARKETING STRATEGIES BOOK

first of the series

WEBSITE  MARKETING STRATEGIES BOOK

first of the series

Helping  Hotels and Tourism Owners and Professionals Build Lasting Brands and  Balance Direct Bookings with Distribution and  Online Travel Agents.   

EasyAsApplePieBooks.com

Helping  Hotels and Tourism Owners and Professionals Build Lasting Brands and  Balance Direct Bookings with Distribution and  Online Travel Agents.   

EasyAsApplePieBooks.com

1.  Introduction 

2. Travel Marketing Then and Now 

3. Your Tourism Marketing Plan 

4. The Keys to Traffic 

5. Perfect Your Presence 

6. Web Strategy Process 

7. Site Navigation & linking 

8. Blogging for Travel 

9. Build & Market 5-Star Reviews - Put TripAdvisor on Steroids 

10. Hot Buttons & Videos -Neuroscience of Sales Triggers 

11. Be Mobile Friendly

1.  Introduction 

2. Travel Marketing Then and Now 

3. Your Tourism Marketing Plan 

4. The Keys to Traffic 

5. Perfect Your Presence 

6. Web Strategy Process 

7. Site Navigation & linking 

8. Blogging for Travel 

9. Build & Market 5-Star Reviews - Put TripAdvisor on Steroids 

10. Hot Buttons & Videos -Neuroscience of Sales Triggers 

11. Be Mobile Friendly

Build  your Digital Network and Reputation. Get Found and Get Booked

1.Building Your Footprint 

2. What, Where, When 

3. Getting On The Map 

4. Optimize Your Mobile Marketing 

5. Building Your Social Network

6. The Travel Sales Funnel 

7. Staying On Top 

8. Your Guide To The Future  

Build  your Digital Network and Reputation. Get Found and Get Booked

1.Building Your Footprint 

2. What, Where, When 

3. Getting On The Map 

4. Optimize Your Mobile Marketing 

5. Building Your Social Network

6. The Travel Sales Funnel 

7. Staying On Top 

8. Your Guide To The Future  

Prevent  the OTAS from Eating your Apples

1. Are OTAS Eating Your Apples

2. Get more Direct bookings 

3. Getting the Most out of emails

4. Protecting Your Brand 

5. Prefect the Sales funnel 

6. Big Data & Personalization 

7. Behavior Responsive Systems 

8. Putting it all together 

9. The future is NOW 

Prevent  the OTAS from Eating your Apples

1. Are OTAS Eating Your Apples

2. Get more Direct bookings 

3. Getting the Most out of emails

4. Protecting Your Brand 

5. Prefect the Sales funnel 

6. Big Data & Personalization 

7. Behavior Responsive Systems 

8. Putting it all together 

9. The future is NOW 

 Praise for the book "Website"

 Praise for the book "Website"

“Ians' book, WEBSITE,  is easy and fun to read and is packed with useful information. 

It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around. 

I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success. 

“Ians' book, WEBSITE,  is easy and fun to read and is packed with useful information. 

It's ideas will certainly help hotel managers build an effective website strategy. As he says, hotel website marketers tend to put design first and the message later, but it really has to be the other way around. 

I particularly like the chapter on Hot-Buttons that inspire and engage the right guests. We have used Ian’s tactics for reputation marketing and animated review videos with much success. 

 Margaux Daher 

Owner/Manager, Poinsettia Villa Resort

 Margaux Daher 

Owner/Manager, Poinsettia Villa Resort

Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.  

Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around.  

Ian explains Internet Marketing and the new media landscape in a simple, conversational style that makes for an easy read. That’s not to say any of this complicated strategy was over-simplified. In fact, I’m delighted to see how elegantly Ian navigates through some of the deepest thinking on marketing. His views on the future of travel are profound yet so well explained that you grasp it in a second.  

Any Tourism professional wanting to master online marketing to increase their direct bookings should read and re-read this book. It can literally turn a business around.  

 Mike Koenigs 

CEO, MIXIV

 Mike Koenigs 

CEO, MIXIV

FREE Gifts for Book Buyers

FREE Gifts for Book Buyers

FREE Gifts for Book Buyers

FREE Gifts for Book Buyers

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Get Your Book Buyers Bonuses

More Insights and Tips

More Insights and Tips

Get Buyers Bonus!

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Amazon #1 BestSeller 

available in print and digital

Amazon #1 BestSeller 

available in print and digital